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LinkedIn lost its chance...

Facebook is the primary social network on which consumer-focused companies maintain one or more profiles, cited by 83 percent of respondents compared with 45 percent for Twitter. Business-to-business companies maintain a presence on both social sites with 77 percent maintaining a profile on Facebook and 73 percent on Twitter.

Among those using social media for business purposes in their jobs, 62 percent visit company or brand profiles on social networking sites and 55 percent search for business information on these sites.

Use-of-Social-Media

It's interesting that a higher percentage of B2B companies have a Twitter profile, compared to B2C companies. I would have flip-flopped the two.

LinkedIn had a chance to be THE place for businesses but just simply dropped the ball. That's my "expert" evaluation.

Posted by Chuck Gose 

Comments (3)

Nov 05, 2009
bcreativeimages said...
I think more B2B are on Twitter because the majority of early adapters are B2B type companies. Once more customers adopt Twitter usage more companies will follow. While the tools on Twitter are ultimately geared towards B2C interaction the base isnt there, YET. I dont know that LinkedIn ever intended to get into the B2B market in the way you are referring. Perhaps that was wrong of them but I always thought of them as a niche anyways.
Nov 05, 2009
Chuck Gose said...
That's a good point about early adopters and B2B. But I have to believe that B2B is LInkedIn's target market. If you take a look at the ads, they are B2B products.

I'm a big fan of LinkedIn and hate to see that they just didn't capture the mojo when they had a chance.

Nov 05, 2009
cdashnaw said...
LinkedIn has missed the mark a few times, in my view. I'm currently unsubscribing from many groups because their administrators have allowed them to degrade into advertising spaces, rather than discussion forums.

I also think it makes more logical sense for Facebook to be the place where companies maintain the highest presence. It's where the people are, usually on a daily basis and for hours.

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